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What makes one anti-ageing serum different from another? First, it's what's in it. There are a range of ingredients, most notably peptides, antioxidants and humectants that we know are beneficial to skin. Peptides will stimulate fibroblast and collagen production; antioxidants will help to quench oxidative damage; and humectants help to hydrate and plump the skin. All anti-ageing serums use some or all of these but there is a considerable choice for skin care formulators. The second major and perhaps most important difference, is in original science. Most skin care products are relatively straightforward 'mixtures.' In other words, selected ingredients that may themselves have been tested clinically, are simply mixed together with the only real challenge being in making them stable. Many women make their own skin care in the kitchen. Those products are probably as good as most you can buy off-the-shelf. Few skin care companies do original science that is focused on the serum itself. This is what Snowberry does and it is why Snowberry's new Super Serum - the Intensive Renewal Face Serum, is the only one in the world containing the anti-ageing peptide-complex eProlex™.
Having taken all of six years to develop, eProlex™ isn't just a superb peptide complex - it is a way of ensuring those peptides go where they can do most good. This is very sophisticated and world-first skin science! Including the skin-remodelling Copper Tripeptide-1 that is the super active in Snowberry's New Radiance Face Serum, eProlex™ is super-charged with the matrix-boosting and anti-inflammatory Caprooyl Tetrapeptide-3 and Oligopeptide-24.
Then, the Super Serum’s anti-ageing capability is further enhanced with Niacinamide (Vit B), Ascorbic Acid (Vit C), Hyaluronic Acid and Ubiquinone to help generate youthful cells and smooth the skin, and to renew brighter skin tone and appearance. So, you will understand that while the New Radiance Face Serum is one of the world's best anti-ageing serums, the Intensive Renewal Face Serum, with seven super actives can simply do more! We think that's immensely exciting! And remember - this super serum will be in your favourite store on May Day...