Serum vs. Moisturiser - What's the difference?


two set of hands showing the difference between serum and moisturiser

Serums and moisturisers do in fact help the skin in different ways. The main differences you’ll notice between serums and moisturisers is in the consistency of the products, the skin penetration levels that each reach, and their different purposes.

How does a serum work?

The beauty of a serum is that they provide a high concentration of active ingredients designed to repair the skin at a cellular level; they effectively deliver beneficial nutrients and hydration actives to the deepest layers of the skin where moisturisers won’t penetrate.

If you have aged, damaged, scarred or sun damaged skin, a serum is your best choice to reduce the visible impacts on your skin.

Specific reasons to use facial serums in your skincare regime include:


Although usually lightweight in texture, Serums can have a dramatic and swift effect on the radiance of skin. Not meant to replace your moisturiser, serums can be used to boost its hydrating effects and should be applied both morning and night after cleansing and before your moisturiser and sunscreen.


Things to keep in mind when using a Snowberry Serum:


Shop Serums

How does a moisturiser work?

Thicker and creamier than serums, moisturisers contain skin hydrating emollients and form a physical barrier to prevent water loss. Moisturisers have larger molecules than serums, so they don’t penetrate into the epidermis or past the surface layer of the skin. Their main benefit is that they seal the skin, locking in moisture and nutrients and protecting skin from environmental irritants and makeup particles.

Snowberry offers two variations of day creams as well as a night cream, each formulated with different ingredients that support different levels of hydration for various skin types.


Snowberry moisturisers have added anti-ageing ingredients, so they do double duty for your skin. But in order to really address a difficult skin care problem, like sun damage, you'll want to combine your moisturiser with a quality serum. Including a serum in your skincare routine morning or night (or both) will highlight the moisturiser’s benefits and really ensure great skin results.

Shop Moisturisers

If you want to know more about the benefits of Kanuka honey, read it here.


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